Export toys to the EU: rules, labels and duty
Rules to check before you export toys to the EU (2), each with its official source. Must clear before you sell: Main rule for toys.
Official sources checked between 2026-10-09 and 2026-10-16
Duty and FTAs: 0% duty for Korean-origin industrial goods under the EU–Korea FTA (cuts completed July 2016): write an origin declaration on the invoice; above €6,000 per shipment only an approved exporter may. Anti-dumping duties, if any, are separate. trade.ec.europa.eu, checked 2026-10-09
This is not legal or tax advice. Rules and rates change, so confirm with the official source and a local authority, your importer or an expert before you sell.
- Main rule for toys: Toy Safety Directive 2009/48/EC: before a toy is placed on the market, the manufacturer has the conformity assessment done (usually EN 71 tests), keeps the technical documentation, draws up the EC declaration of conformity and affixes the CE mark. The maker’s and the importer’s names and addresses go on the toy or its packaging, with warnings and instructions in the language each country requires. The new Toy Safety Regulation (EU) 2025/2509 replaces the Directive from 1 Aug 2030 and requires a digital product passport for every toy. eur-lex.europa.eu, checked 2026-10-16, eur-lex.europa.eu, checked 2026-10-16
- EU: a responsible operator in the EU for electrical products and toys: Electrical products under the EU’s CE rules for radio equipment, hazardous substances (RoHS), EMC, low voltage and batteries, and toys under the Toy Safety Directive, may be placed on the EU market only if an economic operator established in the EU is responsible for them: the importer, an authorised representative or a fulfilment service provider. If you sell to EU consumers yourself, through a marketplace or your own shop, appoint one before listing; an EU importer that buys from you takes this role. Your company does it · eur-lex.europa.eu, checked 2026-10-15
- Applies to every product here: EU ban on vague green claims
- Open the checklist
- Work out the export price
- Same product, other countries: United States
- Same product, other countries: Japan
- Same country, other products: Cosmetics
- Same country, other products: Instant noodles & pasta
- Same country, other products: Phones & telecom equipment
- Same country, other products: Wooden tableware
- Same country, other products: Medical devices
- Sources: eur-lex.europa.eu, checked 2026-10-16
- Sources: eur-lex.europa.eu, checked 2026-10-16
- Sources: eur-lex.europa.eu, checked 2026-10-15
- Sources: trade.ec.europa.eu, checked 2026-10-09
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