Export price calculator: from FOB to the local shelf price

Enter a FOB price to see what it sells for on a local shelf after freight, duty, import costs, distribution margins and VAT. Or enter a target shelf price to get the highest FOB you can quote.

The price builds up from FOB → price at the destination port (freight and insurance) → landed cost after duty and import costs → importer selling price → (distributor selling price) → shelf price → VAT. Margins are a share of each party’s selling price. Duty starts at 0%, except the US, where most Korean goods pay a combined 12.5% from 24 July 2026. Seaweed snacks and other seaweed preparations sold to Japan start at Japan’s general 25%, because Korea has no RCEP rate for them. Clothing sold to Japan starts at Korea’s RCEP rate (mostly 6.8% for knitwear), and bags and shoes at Japan’s WTO rate because they have no RCEP rate (8% for handbags, 30% for leather shoes); knit sweaters and T-shirts sold to the US start at the normal 16.5%, because KORUS needs the yarn to be Korean too. For countries without a Korean FTA, the page asks you to look up and enter your rate. VAT uses each country’s standard rate (reduced rates for food and supplements); the US and Canada add sales tax at checkout, so their shelf price is shown before tax. Default margins vary by product group, and every assumption can be changed. For products sold to businesses, such as equipment, parts and medical devices, the ladder stops at the price the importer charges the end user (a clinic or factory that uses the product), before tax, because business buyers usually reclaim VAT.

• How close is the shelf price to reality? It is an estimate built on typical channel structures and margins. Compare it with real competitor shelf prices, and if a buyer has told you their margin, put it into the assumptions and recalculate.
• How do I set the duty? It starts at 0% for countries with a Korean FTA in force and 12.5% for the US. Seaweed snacks and other seaweed preparations sold to Japan start at 25%, because Korea has no RCEP rate for them. Clothing to Japan starts at the RCEP rate (mostly 6.8% for knitwear), bags and shoes at Japan’s WTO rate, and knit sweaters and T-shirts to the US at 16.5%. The rate for your exact tariff line (HS 6 to 10 digits) differs by country, so check the official tariff schedule and enter it in the duty field.
• Do I have to quote FOB? Buyers may want FOB, EXW or DDP. Whichever you quote, knowing what it means on the local shelf lets you answer first when a buyer compares you with competitors.
• Can it price equipment or medical devices sold to businesses? Yes. Pick an industrial or medical product and the channel switches to importer → end user: instead of a shelf price you see what end users such as clinics and factories pay, before tax. If a regional dealer sits in between in a large country, pick importer → dealer → end user.
• Why can I only pick 31 countries? Only countries with a VAT rate table can be worked out to the shelf price. For other countries, run the calculation through TradeGraph in your AI and enter that country’s VAT yourself.
• How do I price shipping straight from Korea to customers in Japan (cross-border)? Pick Japan as the country and “Cross-border from Korea” as the route. It adds only parcel shipping, the marketplace fee and your margin, with no importer margin or duty. A parcel whose customs value (60% of the price) is ¥10,000 or less pays no duty or consumption tax, and from 1 April 2028 Japanese consumption tax applies to sales of items priced ¥10,000 or less before tax, while dearer items pay duty and tax on delivery. Goods Japan never exempts, such as knitwear and leather shoes, and liquor tax are flagged separately.

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