Export beverages to Mexico: rules, labels and duty
Rules to check before you export beverages to Mexico (2), each with its official source.
Official sources checked on 2026-10-16
Duty and FTAs: The rate depends on your 6 to 10-digit HS code and origin. Check it in the official tariff schedule. diputados.gob.mx, checked 2026-10-16
This is not legal or tax advice. Rules and rates change, so confirm with the official source and a local authority, your importer or an expert before you sell.
- Mexico IEPS on sweetened drinks (per litre): Mexico charges IEPS on flavoured drinks made with added sugar or sweeteners, juice-based ones included: MXN 3.0818 per litre with sugar and MXN 1.5000 per litre with non-caloric sweeteners, updated for inflation every 1 January. The importer pays it at import, and drinks also pay 16% IVA rather than the 0% food rate; energy drinks pay a further 25%. Unsweetened drinks such as plain barley tea are outside it, so state the sugar content when you quote. Your importer does it · diputados.gob.mx, checked 2026-10-16
- Mexico front-of-pack warning seals and character ban (NOM-051): Prepackaged food and non-alcoholic drinks sold in Mexico need a Spanish label with black ‘EXCESO’ seals on the top right of the front when calories, sugars, saturated fat, trans fat or sodium are over the limits, plus ‘CONTIENE CAFEÍNA EVITAR EN NIÑOS’ or ‘CONTIENE EDULCORANTES, NO RECOMENDABLE EN NIÑOS’ where they apply, and the importer’s name and address. A pack with any seal or the sweetener legend may not show children’s characters, cartoons, celebrities, athletes, pets, games or downloads aimed at children, so a Korean pack with a cartoon mascot often needs a Mexico-only design. The second-phase limits apply until 31 December 2027 and the full third-phase profile from 1 January 2028 (a change to the limits was put to consultation in December 2025): have your importer check the recipe against them before you print. Done with your importer · dof.gob.mx, checked 2026-10-16
- Open the checklist
- Work out the export price
- Same product, other countries: United Kingdom
- Same product, other countries: United Arab Emirates
- Same product, other countries: Saudi Arabia
- Sources: diputados.gob.mx, checked 2026-10-16
- Sources: dof.gob.mx, checked 2026-10-16
- Sources: diputados.gob.mx, checked 2026-10-16
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