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Decide every Monday whether to keep going or change one thing
The weekly check is a Monday routine that compares the buyers you have emailed and the buyers who replied with what that market usually returns, then sets this week’s new buyers and the one thing to change, if any. It is for export managers who have started emailing overseas buyers.
- 1. Log two numbers: Count the buyers who got your first email and the buyers who replied at all, each buyer once. Log them in “My progress” on your free export plan: they stay in this browser, and once you sign in, your other devices and your connected AI see the same numbers.
- 2. Get a one-line verdict: The numbers are compared with the reply rate of real emails your industry sent to that country, and you get one line such as “On track” or “Below usual”. If something should change, it names one thing only (a new subject line, the next buyer type, or an offer that answers the reasons for no), and “Reply rate check” gives the same verdict.
- 3. Apply the week-13 rule: Once you have sent 95% of the target (the sends that should bring about 10 replies), the reply count decides. 10 or more, keep going; under 5, move to the next market; 5 to 9, change the buyer type and the subject line and send to half the target again (at least 200), then move on if the total is still under 10.
- 4. Handle replies and follow-ups: List the buyers who replied this week (interested, questions and meeting requests first) and the buyers due a follow-up, and draft the emails. A buyer with no reply gets emails 3 days apart, up to 3 in total; set the dates in “Follow-up email planner”.
- 5. Add this week’s new buyers: Add new buyers in the number and buyer type the verdict set for this week (in a week that moves to the next market, that market’s first 200). Finding them yourself in “Local buyer search” is free; for a list with a contact and a verified email each, the estimated price is shown first, and only what you approve runs.
- 6. Follow up samples and competitors: Draft a check-in to buyers who received samples 1 to 2 weeks ago, asking for feedback and offering a quote for a small first order. For consumer goods, look at competitor prices and review counts on the marketplaces and this week’s rising searches (the estimated price is shown first); for industrial goods, gather the documents buyers asked for and prepare for the next trade fair.
- 7. Keep a 10-line summary: Sum up the verdict and the one change, replies and interested replies, follow-ups due today, new buyers this week and total sent against the target, and what you spent this week, in 10 lines. Send the plan’s share link and your teammates open the same record.
TradeGraph · Free tools · Playbooks · llms.txt