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Quote export prices that hold up on the local shelf
Export pricing means first working out what your FOB price becomes on the local shelf, then using that number to set the quote terms you send the buyer. It is for export managers about to send a first quote, or teams whose buyer said the shelf price would be too high.
- 1. Find the HS code: “HS code finder” turns a product name into the first 4 digits of its HS code. Duty is set per 6 to 10 digit tariff line, so the AI finds your line in the importing country’s official tariff schedule and you confirm it is right.
- 2. Build the price ladder: Freight and insurance, duty and import costs, importer, distributor and retailer margins, and VAT are added to FOB in turn to reach the shelf price. “Export price calculator” runs the same math without sign-up, and can also work back from a target shelf price to the highest FOB you can accept.
- 3. Check the duty: Countries with a Korean FTA in force start at the preferential rate (often 0%) with a certificate of origin, and the US starts at the combined 12.5% most Korean goods pay from 24 July 2026. Some lines are left out of an agreement: Japan has no RCEP rate for Korean seaweed snacks and other seaweed preparations and charges its general 25%, so check that the Korea column for your line is not blank. Extra duties such as anti-dumping are checked in the importing country’s official tariff schedule, and the ladder is recalculated.
- 4. Check you can prove origin: Your bill of materials is tested against the agreement’s product-specific rule of origin, and supplier origin declarations are listed. FTA-PASS, a free tool backed by Korea Customs, can run the origin check, and when a case is unclear you ask customs before the FTA rate goes into a quote.
- 5. Compare competitor prices: Prices of 10 to 20 competing products in the same size are pulled from local marketplaces such as Amazon, converted to price per ml or g, and your shelf price is placed in the low, middle or high part of the band. The estimate above assumes 10 product lookups; the estimated price is shown first, and only what you approve runs.
- 6. Set the quote terms: Pick the Incoterm (FOB for experienced importers, CIF or DDP for small buyers and marketplace sellers) and set MOQ, payment terms and how long the price is valid. DDP makes you the importer, so it is offered only if you can register for and pay local VAT.
- 7. Write the paragraph and approve it: The price paragraph is written in the buyer’s language with a back-translation. The FTA saving line goes in only after origin is confirmed, and nothing reaches the buyer until your team reads and approves it.
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